{"product_id":"assembling-cover-design-edward-ruscha","title":"Assembling (Cover Design) - Edward Ruscha","description":"\u003cp\u003eA 1970 cover design by Edward Ruscha for the experimental anthology Assembling, featuring a stark, high-contrast photographic arrangement.\u003c\/p\u003e\n\u003cp\u003eThis work is the cover design for the first volume of Assembling, a publication compiled by Henry Korn and Richard Kostelanetz in 1970. The project functioned as an open-submission anthology, intended to provide a platform for experimental manuscripts that traditional publishers rejected. Edward Ruscha, known for his interest in the vernacular of American culture and the mechanics of book production, provided a design that reflects the aesthetic of mid-century commercial printing and amateur zine culture.\u003c\/p\u003e\n\u003cp\u003eThe composition features a central oval containing the title, surrounded by four distinct photographic segments of a camel. The imagery is stark and high-contrast, typical of the black-and-white reproduction methods used in independent publishing of the era. The inclusion of numbered labels on the animal segments suggests a clinical or instructional tone, which contrasts with the chaotic, non-conformist nature of the manuscripts contained within the volume. The border, featuring a decorative, repetitive pattern, frames the utilitarian layout, adding a layer of visual irony to the otherwise straightforward presentation.\u003c\/p\u003e\n\u003cp\u003eRuscha often utilised the format of the book as a primary medium, treating the physical object as a site for artistic inquiry. By applying his graphic sensibilities to an anthology of experimental writing, he bridged the gap between fine art and the burgeoning field of artist-run publications. The design remains a clear example of his ability to elevate mundane or mass-produced imagery through precise, deadpan arrangement. This print captures a moment in the history of independent publishing, where the physical form of the book was as much a part of the artistic statement as the text itself.\u003c\/p\u003e\n\u003cdiv style=\"margin-top:2rem;padding-top:1.5rem;border-top:1px solid #e5e5e5;\"\u003e\n\u003cp style=\"font-size:0.85rem;color:#888;font-weight:600;margin:0 0 0.75rem;text-transform:uppercase;letter-spacing:0.05em;\"\u003eYou might also like\u003c\/p\u003e\n\u003cdiv style=\"display:flex;flex-wrap:wrap;gap:0.5rem;\"\u003e\n\u003ca href=\"\/products\/bunk-evadne-in-green-dimension-eduardo-paolozzi\" style=\"display:inline-block;background:#f8f9fa;border:1px solid #e5e5e5;border-radius:20px;padding:0.35rem 0.85rem;font-size:0.8rem;color:#2a555a;font-weight:500;text-decoration:none !important;background-image:none !important;\"\u003eBunk! Evadne in Green Dimension - Eduardo Paolozzi — Eduardo Paolozzi\u003c\/a\u003e\n\u003ca href=\"\/products\/mushroom-dreamscape-yayoi-kusama\" style=\"display:inline-block;background:#f8f9fa;border:1px solid #e5e5e5;border-radius:20px;padding:0.35rem 0.85rem;font-size:0.8rem;color:#2a555a;font-weight:500;text-decoration:none !important;background-image:none !important;\"\u003eMushroom Dreamscape - Yayoi Kusama — Yayoi Kusama\u003c\/a\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Ed Ruscha","offers":[{"title":"Fine Art Poster \/ A4 (21x29.7 cm) \/ -","offer_id":58502998982991,"sku":null,"price":29.0,"currency_code":"USD","in_stock":true},{"title":"Fine Art Poster \/ A3 (29.7 x 42  cm) \/ -","offer_id":58503013597519,"sku":null,"price":39.0,"currency_code":"USD","in_stock":true},{"title":"Fine Art Poster \/ A2 (42 x 59.4  cm) \/ -","offer_id":58503013630287,"sku":null,"price":49.0,"currency_code":"USD","in_stock":true},{"title":"Fine Art Framed \/ A4 (21x29.7 cm) \/ Black frame","offer_id":58503013663055,"sku":null,"price":89.0,"currency_code":"USD","in_stock":true},{"title":"Fine Art Framed \/ A4 (21x29.7 cm) \/ Wood frame","offer_id":58503013695823,"sku":null,"price":89.0,"currency_code":"USD","in_stock":true},{"title":"Fine Art Framed \/ A4 (21x29.7 cm) \/ Dark wood frame","offer_id":58503013728591,"sku":null,"price":89.0,"currency_code":"USD","in_stock":true},{"title":"Fine Art Framed \/ A3 (29.7 x 42  cm) \/ Black frame","offer_id":58503013761359,"sku":null,"price":119.0,"currency_code":"USD","in_stock":true},{"title":"Fine Art Framed \/ A3 (29.7 x 42  cm) \/ Wood frame","offer_id":58503013794127,"sku":null,"price":119.0,"currency_code":"USD","in_stock":true},{"title":"Fine Art Framed \/ A3 (29.7 x 42  cm) \/ Dark wood frame","offer_id":58503013826895,"sku":null,"price":119.0,"currency_code":"USD","in_stock":true},{"title":"Fine Art Framed \/ A2 (42 x 59.4  cm) \/ Black frame","offer_id":58503013859663,"sku":null,"price":185.0,"currency_code":"USD","in_stock":true},{"title":"Fine Art Framed \/ A2 (42 x 59.4  cm) \/ Wood frame","offer_id":58503013892431,"sku":null,"price":185.0,"currency_code":"USD","in_stock":true},{"title":"Fine Art Framed \/ A2 (42 x 59.4  cm) \/ Dark wood frame","offer_id":58503013925199,"sku":null,"price":185.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0833\/9292\/1935\/files\/Assembling-Cover-Design-_Poster_CompositorV1_1786433223022.jpg?v=1787027838","url":"https:\/\/www.solisprints.com\/products\/assembling-cover-design-edward-ruscha","provider":"Solis Prints","version":"1.0","type":"link"}