{"product_id":"verdol-oxygenated-green-toothpaste-leonetto-cappiello","title":"Verdol Oxygenated Green Toothpaste - Leonetto Cappiello","description":"\u003cp\u003eA vibrant vintage advertising poster by Leonetto Cappiello for Verdol toothpaste, featuring a joyful woman in a flowing yellow dress. A perfect piece of early 20th-century advertising art to add a touch of vintage charm to your home.\u003c\/p\u003e \u003cp\u003eLeonetto Cappiello (1875-1942) was an Italian poster artist who spent most of his career in Paris. He is now often called 'the father of modern advertising' because of his innovation in poster design. This 1911 poster advertises Verdol oxygenated green toothpaste. Cappiello moved away from the earlier Art Nouveau style, which was often complex and detailed, and instead focused on simple, striking images that would quickly capture the viewer's attention. Here, a vibrant woman with red hair, clad in a flowing yellow dress, gestures towards her gleaming teeth, holding a bottle of Verdol toothpaste aloft. The background is a swirl of green and blue, suggesting freshness and cleanliness. The text is bold and clear, proclaiming 'Voila! Voila! Le Dentifrice Moderne!' This print is a wonderful example of early 20th-century advertising art, full of charm and visual appeal. It would make a striking addition to any room, adding a touch of vintage flair and a splash of colour.\u003c\/p\u003e\n\u003cdiv style=\"margin-top:2rem;padding-top:1.5rem;border-top:1px solid #e5e5e5;\"\u003e\n\u003cp style=\"font-size:0.85rem;color:#888;font-weight:600;margin:0 0 0.75rem;text-transform:uppercase;letter-spacing:0.05em;\"\u003eYou might also like\u003c\/p\u003e\n\u003cdiv style=\"display:flex;flex-wrap:wrap;gap:0.5rem;\"\u003e\n\u003ca href=\"\/products\/poisson-et-algues-papier-peint-pigeon-et-pavots-bordure-de-vitrail-maurice-pillard-verneuil\" style=\"display:inline-block;background:#f8f9fa;border:1px solid #e5e5e5;border-radius:20px;padding:0.35rem 0.85rem;font-size:0.8rem;color:#2a555a;font-weight:500;text-decoration:none !important;background-image:none !important;\"\u003ePoisson et Algues, Papier Peint \/ Pigeon et Pavots, Bordure de Vitrail - Maurice Pillard Verneuil — Maurice Pillard Verneuil\u003c\/a\u003e\n\u003ca href=\"\/products\/little-owl-on-a-rock-theo-van-hoytema\" style=\"display:inline-block;background:#f8f9fa;border:1px solid #e5e5e5;border-radius:20px;padding:0.35rem 0.85rem;font-size:0.8rem;color:#2a555a;font-weight:500;text-decoration:none !important;background-image:none !important;\"\u003eLittle Owl on a Rock - Theo van Hoytema — Theo van Hoytema\u003c\/a\u003e\n\u003ca href=\"\/collections\/leonetto-cappiello\" style=\"display:inline-block;background:#2a555a;border:1px solid #2a555a;border-radius:20px;padding:0.35rem 0.85rem;font-size:0.8rem;color:#ffffff;font-weight:500;text-decoration:none !important;background-image:none !important;\"\u003eMore by Leonetto Cappiello →\u003c\/a\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Leonetto Cappiello","offers":[{"title":"Fine Art Poster \/ A4 (21x29.7 cm) \/ -","offer_id":56990762271055,"sku":null,"price":29.0,"currency_code":"USD","in_stock":true},{"title":"Fine Art Poster \/ A3 (29.7 x 42  cm) \/ 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