Omslagontwerp voor: Geïllustreerde prijscourant v.d. Burg & Thomas te Rotterdam - Reinier Willem Petrus de Vries
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Description
A whimsical graphic design by Reinier Willem Petrus de Vries featuring anthropomorphic paint tubes for a Rotterdam commercial catalogue.
This design by Reinier Willem Petrus de Vries serves as a cover for an illustrated price list for the Rotterdam firm v.d. Burg & Thomas. The work demonstrates the playful application of anthropomorphism, a common device in early twentieth-century commercial illustration. De Vries depicts paint tubes as active, character-like figures, complete with limbs and facial features. Two larger, central figures stand beneath a banner, one holding a palette and the other a brush, while smaller tubes gather below them in a scene reminiscent of a procession or a military formation.
The composition is framed by architectural elements that suggest a stage or a display booth. The artist employs a clear, graphic line quality, typical of the period's commercial art, which prioritises legibility and visual impact. The palette is restrained, relying on soft washes of blue, yellow, and earth tones to define the forms without overwhelming the primary function of the design as a catalogue cover. The lettering is integrated into the overall structure, maintaining the balance between text and image.
De Vries, a Dutch artist known for his versatility in graphic arts, captures the spirit of early modern advertising. By animating the very products sold by the company, he creates a memorable visual identity for the brand. The work reflects the transition from traditional artisanal craft to the industrialised graphic design practices that defined the early 1900s. The inclusion of specific product names such as 'Indigo' and 'Zinn' on the tubes provides a glimpse into the inventory of the Rotterdam supplier. This piece is a fine example of how commercial ephemera from the era utilised wit and character design to engage potential customers, moving away from purely descriptive advertising toward a more narrative approach.
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Because every print is made to order, we don't offer change-of-mind returns, refunds or exchanges. If your order arrives faulty, damaged or incorrect, we'll replace it free of charge — just contact us within 48 hours of delivery. See our refunds page for full details.
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Each print is produced to order using 12-colour giclée printing on FSC-certified archival paper. Designed in Britain and printed at your nearest production hub to reduce waste and speed up delivery.
Care and materials
Specific Features
Every Solis piece is made to order with archival, gallery-quality materials built to last.
- Museum-grade giclée printing for rich, fade-resistant colour
- Archival matte fine-art paper, FSC-certified
- Multiple sizes and framing options available
- Frames in black, natural wood, dark wood or white
- Framed prints arrive ready to hang
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- Dust gently with a soft, dry cloth
- Avoid prolonged direct sunlight
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- Keep in a dry, room-temperature space
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Materials & Sizing
Museum-grade giclée on FSC-certified archival matte paper, with framed and canvas options.
- Paper sizes: A4, A3, A2, A1, A0 and B2 (50×70 cm)
- Canvas: XS (20×30 cm) to Large (60×90 cm)
- Frames: black, natural wood, dark wood or white
Omslagontwerp voor: Geïllustreerde prijscourant v.d. Burg & Thomas te Rotterdam - Reinier Willem Petrus de Vries
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