Fine Art Framed
From $220
The same fine art print in a solid wood frame with UV-protective acrylic glaze and rigid backing. Five frame colours. Arrives ready to hang.
Pneu Russian American - India Rubber Co. Trëugolnik - Leonetto Cappiello
Regular price
$220.00 NZD
Sale price
$220.00 NZD
Regular price
Archival giclée
Frames arrive ready to hang
Secure checkout
Made to order
Description
A vibrant and eye-catching advertising poster by Leonetto Cappiello for Pneu Russian American tyres, featuring a surreal figure in a red suit. This vintage print adds a touch of bold, artistic flair to any space.
Leonetto Cappiello (1875-1942) was an Italian poster art designer who spent most of his career in Paris. He is now often called 'the father of modern advertising' because of his innovation in poster design. Cappiello abandoned earlier poster styles, which had been heavily influenced by the aesthetic conventions of the Art Nouveau movement. Cappiello's posters were more striking and eye-catching than those of his predecessors. His style was bold, with simple figures contrasted against dark backgrounds. This 1906 poster advertises 'Pneu Russian American', a brand of tyres produced by the India Rubber Co. Trëugolnik. It features a striking figure in a bright red suit, seemingly leaping over a tyre. The figure has two antennae, adding a touch of the surreal to the image. The background consists of horizontal green and black stripes, creating a dynamic and slightly disorienting effect. The text is clear and bold, ensuring the brand name is easily readable. This print would make a bold statement in any room, adding a touch of vintage charm and artistic flair.
Return policy
Because every print is made to order, we don't offer change-of-mind returns, refunds or exchanges. If your order arrives faulty, damaged or incorrect, we'll replace it free of charge — just contact us within 48 hours of delivery. See our refunds page for full details.
Shipping
We ship worldwide, printing at the production hub nearest to your delivery address. Delivery times and costs vary by destination — you'll see the options available to you at checkout.
Manufacturing
Each print is produced to order using 12-colour giclée printing on FSC-certified archival paper. Designed in Britain and printed at your nearest production hub to reduce waste and speed up delivery.
Care and materials
Specific Features
Every Solis piece is made to order with archival, gallery-quality materials built to last.
- Museum-grade giclée printing for rich, fade-resistant colour
- Archival matte fine-art paper, FSC-certified
- Multiple sizes and framing options available
- Frames in black, natural wood, dark wood or white
- Framed prints arrive ready to hang
Care & Cleaning
To keep your artwork looking its best:
- Dust gently with a soft, dry cloth
- Avoid prolonged direct sunlight
- Never use liquid cleaners on the print or canvas surface
- Keep in a dry, room-temperature space
- Handle prints with clean, dry hands
Materials & Sizing
Museum-grade giclée on FSC-certified archival matte paper, with framed and canvas options.
- Paper sizes: A4, A3, A2, A1, A0 and B2 (50×70 cm)
- Canvas: XS (20×30 cm) to Large (60×90 cm)
- Frames: black, natural wood, dark wood or white
Complete The Look
Pneu Russian American - India Rubber Co. Trëugolnik - Leonetto Cappiello
Regular price
From $130.00 NZD
Sale price
From $130.00 NZD
Regular price
Fine Art Framed / A4 (21x29.7 cm) / Black frame
Artist Biography
Leonetto Cappiello
Leonetto Cappiello, though Italian by birth, became synonymous with the vibrant poster art of early 20th-century Paris. Unlike his Art Nouveau predecessors such as Alphonse Mucha, Cappiello shed intricate detail in favour of bold colour, simplified forms, and memorable, often humorous, characters. He understood that a poster needed to grab attention instantly in the bustling city, and his designs were perfectly pitched for this purpose.
Cappiello's genius lay in his ability to reduce a product or brand to its most essential element. A mischievous imp for a chocolate company, a green devil hawking bitters – his figures were unforgettable. He embraced caricature and understood the power of visual wit, creating iconic images that resonated with the public and elevated advertising to an art form. This innovative approach earned him the moniker "the father of modern advertising."
His influence extended far beyond his own time. Cappiello's emphasis on striking imagery and simplified design principles paved the way for later advertising giants. Today, his posters remain highly sought after, a testament to their enduring appeal and a reminder of the power of visual communication. Owning a Cappiello print is not just acquiring a piece of art; it's owning a slice of advertising history.
Cappiello's genius lay in his ability to reduce a product or brand to its most essential element. A mischievous imp for a chocolate company, a green devil hawking bitters – his figures were unforgettable. He embraced caricature and understood the power of visual wit, creating iconic images that resonated with the public and elevated advertising to an art form. This innovative approach earned him the moniker "the father of modern advertising."
His influence extended far beyond his own time. Cappiello's emphasis on striking imagery and simplified design principles paved the way for later advertising giants. Today, his posters remain highly sought after, a testament to their enduring appeal and a reminder of the power of visual communication. Owning a Cappiello print is not just acquiring a piece of art; it's owning a slice of advertising history.
Made to order
Choose your finish
Every piece is printed to order. These are the five finishes, and what makes each one different.
Canvas
From $130
Hand-stretched canvas with neat gallery-wrapped edges, giving the artwork surface texture and depth. Arrives ready to hang.
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Damage-free delivery guarantee
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Museum-Quality Materials
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