Biere du Fort-Carre, Saint-Dizier - Leonetto Cappiello
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A vibrant vintage advertising poster by Leonetto Cappiello for Bière du Fort-Carré, featuring a jovial figure in Renaissance attire. A perfect statement piece for adding character and a touch of Parisian charm to your home.
Leonetto Cappiello (1875-1942) was an Italian poster artist who spent most of his career in Paris. He is now often called 'the father of modern advertising' because of his innovation in poster design. This 1912 poster advertises Bière du Fort-Carré from Saint-Dizier, France. The design features a jovial, rotund figure in Renaissance-era garb, complete with a feathered hat and a frothy glass of beer. The figure is set against a dark background, with subtle hints of barrels, drawing the viewer's eye directly to the product and its jovial association. The bold lettering and vibrant colours are characteristic of Cappiello's style, designed to capture attention in a busy urban environment. As a fine art print, this piece brings a touch of vintage Parisian charm to any space. Its bold colours and playful design make it a conversation starter, perfect for adding character to a kitchen, dining room, or study. The historical context of early 20th-century advertising adds an intellectual layer, appealing to those with an interest in design history and cultural ephemera.
Biere du Fort-Carre, Saint-Dizier - Leonetto Cappiello
Sale price$29.00
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Crafted for a Lifetime
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Premium materials
Solid wood frames, UV-protected acrylic glaze, and archival backing for lasting durability.
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Museum-grade prints
12-colour giclée printing on FSC-certified 200gsm fine art paper, with lifetime fade resistance.
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Crafted in the UK
Sustainably sourced materials, precision manufactured locally, reducing carbon footprint.
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Ready to hang
Each frame is sealed with rigid backing and fixings attached, no extra effort required.
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What our customers say
Real reviews from real customers
Received the beautiful hummingbird print in black frame. Great service, stunning print, I will post a picture when the room is finished. Thank you
Delighted with this print! The colours are extremely vibrant, the imagine crystal clear and beautifully displayed in an attractive frame. Delivery was prompt and securely packaged. Highly recommended and will be using again!
So pleased with my print and the frame it’s housed in. Fantastic quality and really adds character to the room. Communication was great and it was delivered quicker than estimated. Overall I’m extremely pleased and will recommend to friends. I’m already eying up my next purchase!
Beautiful print, great quality and love it with the white frame. Delivery was really fast. I've had loads of compliments from visitors as I've hung it in my hallway as the first thing you see when you enter the house. Couldn't be happier.
Leonetto Cappiello
Leonetto Cappiello, though Italian by birth, became synonymous with the vibrant poster art of early 20th-century Paris. Unlike his Art Nouveau predecessors such as Alphonse Mucha, Cappiello shed intricate detail in favour of bold colour, simplified forms, and memorable, often humorous, characters. He understood that a poster needed to grab attention instantly in the bustling city, and his designs were perfectly pitched for this purpose. Cappiello's genius lay in his ability to reduce a product or brand to its most essential element. A mischievous imp for a chocolate company, a green devil hawking bitters – his figures were unforgettable. He embraced caricature and understood the power of visual wit, creating iconic images that resonated with the public and elevated advertising to an art form. This innovative approach earned him the moniker "the father of modern advertising." His influence extended far beyond his own time. Cappiello's emphasis on striking imagery and simplified design principles paved the way for later advertising giants. Today, his posters remain highly sought after, a testament to their enduring appeal and a reminder of the power of visual communication. Owning a Cappiello print is not just acquiring a piece of art; it's owning a slice of advertising history.
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