The Old Liqueurs Marie Brizard & Roger - Leonetto Cappiello
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A vibrant and stylish vintage advertising poster by Leonetto Cappiello for Marie Brizard & Roger liqueurs, circa 1912. This eye-catching print adds a touch of Art Nouveau glamour to any space.
Leonetto Cappiello, an Italian-French poster artist and painter, revolutionised advertising in the early 20th century. His bold, simplified style, departing from the intricate Art Nouveau designs of his predecessors, captured the public's attention with striking imagery and vibrant colours. This 1912 poster for Marie Brizard & Roger liqueurs exemplifies Cappiello's innovative approach. The composition features three women in elegant, exaggerated costumes, playfully brandishing bottles of the advertised spirits against a surreal, dreamlike backdrop. The text is integrated seamlessly into the design, highlighting the brand's name and the types of liqueurs offered: Curaçao, Cherry Brandy, and Anisette. The poster's colour palette, dominated by rich browns, golds, and contrasting blues and reds, creates a visually arresting effect. As a fine art print, this piece adds a touch of vintage glamour and artistic flair to any interior. Its historical significance and bold aesthetic make it a captivating focal point, ideal for adding character to a living room, dining area, or home bar. The poster's celebration of life's pleasures makes it a timeless and stylish addition to your home.
The Old Liqueurs Marie Brizard & Roger - Leonetto Cappiello
Sale price$29.00
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Crafted for a Lifetime
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Premium materials
Solid wood frames, UV-protected acrylic glaze, and archival backing for lasting durability.
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Museum-grade prints
12-colour giclée printing on FSC-certified 200gsm fine art paper, with lifetime fade resistance.
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Crafted in the UK
Sustainably sourced materials, precision manufactured locally, reducing carbon footprint.
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Ready to hang
Each frame is sealed with rigid backing and fixings attached, no extra effort required.
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What our customers say
Real reviews from real customers
Received the beautiful hummingbird print in black frame. Great service, stunning print, I will post a picture when the room is finished. Thank you
Delighted with this print! The colours are extremely vibrant, the imagine crystal clear and beautifully displayed in an attractive frame. Delivery was prompt and securely packaged. Highly recommended and will be using again!
So pleased with my print and the frame it’s housed in. Fantastic quality and really adds character to the room. Communication was great and it was delivered quicker than estimated. Overall I’m extremely pleased and will recommend to friends. I’m already eying up my next purchase!
Beautiful print, great quality and love it with the white frame. Delivery was really fast. I've had loads of compliments from visitors as I've hung it in my hallway as the first thing you see when you enter the house. Couldn't be happier.
Leonetto Cappiello
Leonetto Cappiello, though Italian by birth, became synonymous with the vibrant poster art of early 20th-century Paris. Unlike his Art Nouveau predecessors such as Alphonse Mucha, Cappiello shed intricate detail in favour of bold colour, simplified forms, and memorable, often humorous, characters. He understood that a poster needed to grab attention instantly in the bustling city, and his designs were perfectly pitched for this purpose. Cappiello's genius lay in his ability to reduce a product or brand to its most essential element. A mischievous imp for a chocolate company, a green devil hawking bitters – his figures were unforgettable. He embraced caricature and understood the power of visual wit, creating iconic images that resonated with the public and elevated advertising to an art form. This innovative approach earned him the moniker "the father of modern advertising." His influence extended far beyond his own time. Cappiello's emphasis on striking imagery and simplified design principles paved the way for later advertising giants. Today, his posters remain highly sought after, a testament to their enduring appeal and a reminder of the power of visual communication. Owning a Cappiello print is not just acquiring a piece of art; it's owning a slice of advertising history.
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